Create the Perfect Life Coach Bio with This Simple Template
What Is a Coaching Bio?
A coaching bio, or a life coach bio, is a brief written overview that provides insight into the qualifications, experiences, and philosophy of a coach. At its core, it's a professional introduction designed to convey who the coach is, what they specialize in, and how their unique offering can be of service to others.
Creating a great life coaching bio is a critical part of building a coaching practice. When a prospect is searching for the perfect coach, their goal is to find someone competent, relatable, and effective. A coaching bio offers folks a first impression—a snapshot summary that informs viewers whether there’s overlap between the prospect’s needs and the coach’s abilities.
How to Write a Great Coach Bio
A coaching bio is more than just a list of credentials; it's a carefully curated resource that introduces a coach to the world. With some strategy and forethought, coaches today can create bios that entice prospects to reach out and inch closer to becoming clients.
If you’re wondering how to write a life coach bio, there’s no official “correct” way. However, CoachRanks has a life coach bio template that may help you get started or improve what you’re currently using. The basis of our template is simple: Cut the BS and give the people what they really want. You may only have a visitor on your website or social media profile for a few seconds. Best not waste their time!
We recommend focusing on a “core” bio first—a medium-length blurb (100-200 words) that can be repurposed and revised (lengthened or shortened) as needed for different uses. Remember—your bio is never static. It must be able to mold and bend to fit different needs.
An Easy-to-Use Life Coach Bio Template
A quick disclaimer for our life coach bio template: This may not be the perfect formula for every situation in which you need a bio (see the first pro tip in the next section). As a coach, you will face situations in which you want a more personal bio that talks about your life or career story. Other times, you will want a more cut and dry bio that quickly explains what you do. The following template is more of the latter.
Here are the three pillars of our life coach bio template:
Niche Specializations
Qualifications
Results
Let’s quickly touch on each of these and why they are worth the valuable real estate that is your “core” bio.
1. Niche Specializations
If you’re familiar with CoachRanks, you might already know about our belief in niching down your coaching practice. With so many coaches on the market, the best thing you can do is get clear on what exactly you specialize in. Without clarifying your coaching niches, you’ll forever be challenged to stand out from the crowd.
Most coaching prospects have specific needs, and they’re searching for a coach who has specific expertise aligned with those needs. That’s why you should name your coaching niches (no more than a few) early on in your coaching bio. For example, if you want to become a spiritual life coach, your coaching bio should clearly mention this niche as a focal point.
2. Qualifications
After listing your areas of expertise, or your coaching niches, immediately offer some evidence as to why you’re qualified in those areas. This could include how long you’ve been a coach, positions you’ve held, who you’ve served, and/or the best life coaching certifications you’ve earned. The goal here is to establish credibility and authority. If the first part of your coaching bio hooked in the reader, this second part continues to persuade them of your legitimacy.
3. Results
The third pillar of our template is to share with the reader some results they can expect to gain from your coaching practice. By now you’ve explained your expertise and what makes you qualified. Now, spell it out for clients. If they work with you directly, what will they get from the experience?
All of these pillars, particularly this last one, center the prospect or reader as the single point of importance. You may be tempted to share your extended life story in your bio, but the vast majority of early and mid-stage leads would rather cut to the chase before consuming that level of detail. Your life story can live elsewhere on your website, and those who are interested enough can go read the details.
Life Coach Bio Example
Let’s now take the above template and turn it into a more tangible example for a made-up coach named Jim Smith. We’ll start by breaking down the content into our templated pillars, then fleshing out a full, medium-length bio.
Niche Specializations
Confidence/self-esteem coaching & C-suite/executive coaching
Qualifications
Former executive at multiple startups, ICF and iPEC certified, MBA from Stanford, 10+ clients at the C-suite level
Results
Defeat imposter syndrome, improve public speaking, increase courage, advance in career, earn more income, etc.
Tying it together and adding some color:
Jim Smith is a leading coach specializing in confidence, self-esteem, and C-suite leadership.
As a former executive of multiple venture-backed startups (2 exits), Jim first achieved success in business before transitioning full-time into coaching. A decade on, he has since added his ICF and iPEC coaching certifications to his professional and educational accolades, which also include an MBA from Stanford University.
Jim's clientele features more than a dozen C-suite leaders who lean on his coaching guidance weekly. His clients credit him as the catalyzing force driving tangible results—from conquering imposter syndrome, to improving executive presence, to making confident business decisions with multi-million dollar consequences. Through his unique coaching approach, Jim helps clients accelerate career advancements, increase earning potential, and enjoy more fulfillment at work—and, as a result, at home too.
Of course, there may be times when another paragraph should be added to serve a specific need—maybe a more personal paragraph covering Jim’s hobbies. Or more detail on his business accolades. But for the purpose of creating a “core” bio that is straightforward and easy to read, these few paragraphs do the trick.
Pro Tips for Getting the Most Out of Your Bio
Remember, writing your coach bio is only half the equation. To conclude, let’s review some pro tips you can leverage once you have a working bio to feature throughout your digital profiles and website.
1. Create different variations for different uses.
As you adapt your bio for different uses, store the variations somewhere accessible. Even consider labeling the variations to remind yourself when you might want each one. This forethought will save you tons of time in the future. And the more you use different variations, the clearer it will become which ones work best for you.
2. Consider the greater context in your publishing strategy.
Once you have created your coaching bio, where does it actually appear? Your bio tells the story. You also need to show the story. When publishing your bio online, be mindful of the surrounding context—that is, what other content are you featuring in tandem with the bio?
For example, under your bio you could show (instead of tell) by featuring some of your strongest client testimonials that support the claims made in your bio.
3. Don’t run from AI (or other support) to help you.
Maybe you’re not the strongest writer. That’s okay! You have options. Free AI tools, like Chat GPT rarely get things perfect, but they are great sources of inspiration. If you need writing support, it’s worth your time to get familiar with these tools. Alternatively, if that’s not for you, invest a little money in a copywriter to help you create a beautiful coaching bio.
In closing, always make sure you coaching bio is authentic, succinct, and resonates with your target audience. As you continue to evolve in your coaching journey, let your bio evolve with you, capturing the essence of who you are and the amazing results you help create for your clients.
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